David Janosik

My day job is at the University of Central Florida, where I am a Web Applications Developer II in the Dean's Office of the College of Health Professions and Sciences. I have been there since 2010. I design and maintain the college's website, build the internal tools that decide what shows up on it, and write the tracking that tells them whether any of their marketing did anything.

I am telling you that on the first screen rather than burying it, because you were going to find out. If you are weighing up whether to put $595 on a postcard with me, you should know the Monster Card is not the only thing I do, and that the person designing your ad has been shipping production websites for a university for more than fifteen years.

I was a lead developer at a web development and online marketing company in Orlando. I built sites for Ripley's Believe It or Not! and for NASCAR, plus e-commerce for collectibles and apparel brands. Twenty-five years of this, more or less, going back to when a "responsive site" meant one that loaded before the visitor gave up.

I live here. That is most of the answer. The rest of it is arithmetic: mailing 4,628 homes on your own runs about $0.58 a mailbox before anybody designs anything, which is roughly $2,700 a drop, which is why almost no local business in this town does direct mail more than once. Twelve businesses on one oversized card brings that to about $0.12 a mailbox. Same houses, same mailbox, one twelfth of the paper.

I picked the routes the same way I would pick them for a client I was billing hourly: pulled all 33 USPS carrier routes in the ZIP, ranked them by median household income, and mailed the top of that list instead of the whole county. Nine routes make the cut. The twenty-four we skip hold 16,023 homes and average $78,003. That decision is on the card page in full, including the routes I leave out.

Instant Authority is software I built for local businesses to automate their Google review workflow. It is also the legal entity behind this card: Direct Marketing Monster is a trade name of Instant Authority LLC.

Client work, portfolio and the longer professional version of all this live at davidjanosik.com.

I play soccer, tennis and golf badly enough to keep it interesting. I follow markets more closely than is good for me. I can solve a 3x3 Rubik's cube in under three minutes, which was impressive in about 2009.